RIDGEFIELD, Conn. – It’s only the third year Small Business Saturday has been around and the small businesses in Ridgefield are gearing up for it.
One store in particular, nancy-O on Catoonah Street, is more enthusiastic about the day than many.
“The first year, 2010, my sales rose by 50 percent on Small Business Saturday,” said owner Nancy O’Connell in a release. “Last year, sales increased another 20 percent.”
Small Business Saturday was created by American Express and O’Connell said the company came up with the program “to encourage people to shop at local, independently owned merchants in their community.”
Card members are offered an opportunity to earn $25 back on any purchase they make Saturday at participating stores. It isn't only American Express that is offering deals on Small Business Saturday.
Books on the Common, on Main Street, is offering a promotion between Friday and Sunday, during which anytime a resident shows their Ridgefield Library card 15 percent of their purchase goes back to support the library.
While not all small businesses accept American Express, Ridgefield Chamber of Commerce Director Marion Roth said she still was looking forward to the daylong event and encourages people to shop locally.
Will you be shopping local this weekend? Tell us where and why by leaving a comment below or emailing reporter Alissa Smith .
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